Our way of working changed, and so did our workspace. How did we take Miro from a lock-down neccassity to a vital tool in every work place?

How do we go from just talking to collaborating, when deadlines get shorter and distances longer? When great ideas risk getting lost in bad connections? What does a space of seamless ideation look like? The brand and logo become a portal for ideas and communication.

Enter with a dream. Exit with the next big thing.

Visual Identity

A portal to the future.

To symbolise transformation and exploration, the M and other product shapes have become visual portals into the future. This new brand element allows Miro to communicate its ambition – helping teams bring ideas from their notebooks to the history books.

The Miro logo

The logo has been evolved by highlighting the Miro centrepiece: the M symbol. Refinements include simplifying the letters in the wordmark and allowing more breathing room in the yellow square, which brings focus to the M. By softening the edges of the square, the approachable and human side of Miro comes to life. The meticulous logo transformation balances an elevation of the brand and product, while remaining familiar to over 60 million users.

Colour palette

To elevate the feeling of optimism and energy, the yellow hero colour is complemented with a diverse set of secondary colours, offering harmonious combinations that feel vibrant and bright. This colour system also ensures that Miro has flexibility in tonal range to support its product needs.

Typography

As Miro has evolved from an innovative start-up into a leading, enterprise-ready platform, so has the choice of typography. Embracing Miro’s strategic shift, this mature yet approachable typeface signals that Miro is the go-to workspace for professionals intent on elevating team collaboration and driving innovation. A bespoke version of the typeface Roobert Pro covers over 120 languages, with Thai, Arabic, Korean and Japanese covered by a secondary font.

A fresh experience for over 60 million collaborators.

Complete with a new strategy, visual identity, tone of voice and narrative, the re-energised Miro is a workspace where all – engineers, developers, creatives, project managers and beyond – go to create tomorrow, today, together. Which means the next big thing is just one team away.