Cruzados 

The flavored Tequila market is expanding. We were asked to create a whole new brand - from name, to pack, to brand world - in a matter or weeks.

Cruzados was one of the first concepts I came up with and it went all the way to shelf.

“MEET YOU AT THE CROSSING”

“We invite the unexpected. People cross paths, worlds collide and flavors mix to create unforgettable occasions. This is the spirit of Cruzados. We mix premium tequila with bold fruit, spice and natural flavor to create a liqueur made for the moments nobody planned, but everybody remembers. It all starts at the crossing.”